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By Open Air Theatre
The 2010 season at Regent’s Park Open Air Theatre became the most successful in the theatre’s history with more than 142,000 visitors across its sixteen-week run.
Capitalising on the inimitable relationship between production and setting, Into the Woods became the highest-grossing single production at the theatre taking £1.2m in five weeks, whilst The Comedy of Errors became the most successful Shakespeare play.
Arthur Miller’s The Crucible, attracted a whole new audience to the theatre: 72% of those who attended the play had never been to the venue before. Steve Marmion’s production of Macbeth, re-imagined for ages six and over, achieved the highest footfall for a family show.