The blog

Record sales of £1.2m in five weeks for Into the Woods

21
Nov

By Open Air Theatre

The 2010 season at Regent’s Park Open Air Theatre became the most successful in the theatre’s history with more than 142,000 visitors across its sixteen-week run.

Capitalising on the inimitable relationship between production and setting, Into the Woods became the highest-grossing single production at the theatre taking £1.2m in five weeks, whilst The Comedy of Errors became the most successful Shakespeare play.

Arthur Miller’s The Crucible, attracted a whole new audience to the theatre: 72% of those who attended the play had never been to the venue before. Steve Marmion’s production of Macbeth, re-imagined for ages six and over, achieved the highest footfall for a family show.

Previous entries

Announcing the Theatre Dance Lab 2026 Choreographers

15th Jun 2026

Regent's Park Open Air Theatre announces the return of the Theatre Dance Lab artistic programme and this year's choreographers.

First look at A Life in Four Seasons on the Regent's Park Open Air Theatre stage

12th Jun 2026

First look at A Life in Four Seasons on the Regent's Park Open Air Theatre stage with the release of production photography

Announcement: Boy Blue in the Park returns to Regent's Park Open Air Theatre

1st Jun 2026

Boy Blue returns to Regent's Park Open Air Theatre for the second instalment of Boy Blue in the Park.

View all entries

Add a comment

Please note that all comments are moderated. Your email address will not be displayed and will never be shared with anyone.

(required)
(required)
(required)