Record sales of £1.2m in five weeks for Into the Woods
By Open Air Theatre
The 2010 season at Regent’s Park Open Air Theatre became the most successful in the theatre’s history with more than 142,000 visitors across its sixteen-week run.
Capitalising on the inimitable relationship between production and setting, Into the Woods became the highest-grossing single production at the theatre taking £1.2m in five weeks, whilst The Comedy of Errors became the most successful Shakespeare play.
Arthur Miller’s The Crucible, attracted a whole new audience to the theatre: 72% of those who attended the play had never been to the venue before. Steve Marmion’s production of Macbeth, re-imagined for ages six and over, achieved the highest footfall for a family show.
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